Bally’s Sportsbook & Casino
Digital Designer | Content
As part of the design team at Bally’s Interactive, I have the privilege of working on the diverse array of marketing for Bally’s Casino’s digital app. From in-app designs, sportsbetting promotions, live bets, and more, I’ve been able to explore the sportsbetting and entertainment space and all the mechanics that go into it.
My role was pivotal in ensuring that each visual asset adhered to brand standards while effectively capturing the audience's attention.
Sportsbook
Part of the job was working with fast-turnaround sportsbook promotions. This meant syncing designs with real-time sports moments and creating daily parlay graphics across major leagues. We produced distinctive creative for highlight games, amplifying excitement and brand visibility within the app.
Casino
Sprints as Digital Designer included creating assets across the app and web platform, intended to drive user engagement within the casino experience. I introduced more animation elements and typographic treatments to highlight Bet & Get deals -especially around holidays - while maintaining Bally’s brand consistency across a diverse range of game identities.
More Content Coming Soon….
Meanwhile, reach out to hear about exclusive projects I’ve worked on at Bally’s.